What if you found a way to market your products and services in an innovative & ideally effective way? What if you can engage in social media, improve popularity of your brand and at the same time, strengthen your online visibility?
Every one of these things you can do with video marketing. There are two aspects to video marketing - one is making a video to market your products and services, the second is marketing a pre-existing video. In either case, both are good at getting your message across to your target audience, and allow you to reach potential customers.
Video marketing is comparatively new when compared to other forms of marketing. And since it is new, there are hearsay or myths surrounding this marketing platform. While other companies are busy enjoying the benefits of video marketing, some are still on the sidelines contemplating whether to employ this new approach in their marketing plan.
Let's take on the myths surrounding video marketing:
Video Marketing is costly
Admittedly, video marketing can be expensive. But it can also be very affordable. There are plenty of video marketing companies in the market today who provide low cost videos without compromising quality. If you are a small business and you don't have the budget, you can even create the video yourself. You just need a webcam, or a simple video camera. Editing software programs are readily available for download, most of them free. Keep in mind that although quality is an issue with video, the more vital aspect of video marketing is the content - it has to be engaging & creative, for it to catch attention. It doesn't need to look Hollywood.
Video Marketing in order to work has to go Viral
That's a common myth. It doesn't have to go viral although it certainly would help drive traffic towards your website. What is has to do is to serve you a purpose. Precisely what is your goal in making a video? Is it to address your customers? Introduce your products and service? Improve brand awareness. Not all videos are created to go viral.
Videos are difficult to create
Depends on what you would like your video to look like. What is it you want to achieve? Once again, there are several video marketing companies on the market to help you create the video that you want. From content creation, to script, to lighting, shooting of the video - you name it, they can assist you with it.
Video Marketing is for big organizations
Don't believe that only big businesses can create videos, even small organizations who would like to increase their market can join in. Again, your purpose for creation ought to be clearly defined. If you just wish to join the bandwagon with the aim of just joining in a trend, then it's not for you.
Videos made for video marketing should be short
Not completely. People can view an hour of video especially if during the first few minutes, you've were able to seize their interest. Yes, it's a fact that people's attention span is smaller these days, but if you can create gripping & intriguing video, then you have the audience's focus to yourself.
So, why are you still standing in the sidelines expecting something to materialize before you try out video marketing?
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