Friday 26 July 2013

Video Marketing – 7 Top Reasons For Choosing Video Marketing Over Traditional Advertising




Video marketing is a strategy used by companies to advertise products and services by use of short, appealing and informative videos. They are not only intended to bring awareness about the product or service, but also to persuade potential customers into purchasing the advertised product or service.





People nowadays are more comfortable watching the television or personal computer than reading. This implies that information is effectively disseminated through videos than text.





Below are the 7 top reasons for choosing video marketing over traditional advertising:





1) Video marketing is a proficient way of reaching potential customers as well as marketing your products or services. The use of videos on internet marketing serves as a great solution with an excellent impression on the visitor.





2) Video advertising combines the advantages of the television advertising with interactivity. This makes advertisement more attractive to the web surfer and he or she is more receptive to what is offered.





3) Online video marketing is more cost-effective than regular TV ads. It is less expensive to produce and broadcast and makes customer targeting much easier.





4) A great advantage that video marketing has over the traditional text approach is that videos get to the point faster and waste less time of potential customers. Instead of surfing over several pages to get to the message conveyed, the same can be delivered in a small percentage of that time in a more attractive and exciting manner.





5) A video advertisement may contain a demonstration of a products use. Coupled with a human face and pleasant voice, it captures the web user's attention and transmits your message home.





6) One of the recommended video marketing tips is to use your videos on the first page since first impressions is probably the last one. Make it visible and avoid giving your visitors an excuse to skip it.





7) Finally, give your visitors relevant content or rather provide enough information on the site apart from the videos.


The Future is Video Marketing




7) The Power of Sharing





Marketing is all about reaching an audience, and the internet has given everyone access to a global audience – all interconnected. This is perfect for internet marketers due to the power of "sharing". The boom in social media and online communities like Reddit have created a culture of online sharing where select media can be spread across the world very easily and very, very quickly. What better way to promote and spread a message than get your customers to do it for you?





The growth in online marketing represents a major market opportunity. The world is online and most of us are viewing videos. Video marketing is not just for retailers and ecommerce sites either but anyone with a message to convey. Online videos offer greater engagement and interactivity to a wider audience at a lower cost compared to traditional advertising.





Why are you not using it yet?


The Benefits Of Video Marketing




Video marketing is a relatively new concept in the world of online sales but is fast becoming the Internet entrepreneur's best friend. In this era that seems to be a never ending fight to make ends meet many are looking at new ways to earn an extra income. Affiliate Marketing is becoming popular and the numbers who are discovering the expertise is growing, so how do you push your products to the fore and leave your competitors in your wake?



Creating your websites and blogs using all the right keywords is fine and will get you to a level, possibly to a level greater than you thought possible when you first set out, but relying on chance findings by surfers using the right search engine can soon leave you trailing behind the leading pack. This is where using Video Marketing can transform you from an also ran to a leading contender.



Video has an appeal to your audience. Most of us want to see something before we want to read something. Videos can be used to enhance the consumer experience by educating the viewer about your products or services, by putting the right visuals at the start of the journey to your website can help to build a company brand that will be difficult to forget.



Now you can see the benefits of using videos to promote your website you will need to find the right software. There are many programmes available; some over complicated others too basic. Its all about what you need and what you feel comfortable with, if you cant seem to make your decision its worth looking for software that offer a trial package but these can often have critical elements locked forcing you to purchase the full programme only to find its not the right product for your needs. The alternative is to find a product with a lengthy period that offers you a money back guarantee; this can give you peace of mind that if you don't like what you are using you can move on without incurring a financial loss.



Make an informed decision when looking for your software, make sure you read each products sales pitch carefully, see what they can offer and make sure it suits your needs. Remember that what you are looking for is the ability to create your video with minimal fuss but will still be able to make the viewer sit up and take notice, always remember to make your point early as its easy for viewers to become bored and switch off but above all make it interesting.



The software you choose should be able to not only help create your video but also be able to offer the facility to upload your finished article to websites that specialise in video hosting. For viewers to be able to find your video you need to choose the title carefully, give the viewers enough to make them want to click play but at the same time make sure you leave a little to the imagination to give them the wow factor once they see what you can offer. Finally make sure you show your URL as often as possible, this way it will imbed in the viewers mind and leave them in no doubt as to where to go to find out more.



For little investment you can soon see your outlay reap dividends and push your website up the search engine ladder. By taking the small step into the world of Video Marketing you could be taking a huge stride closer to financial security.


Video Marketing Tips To Help You Succeed At Video Marketing




If you are thinking about becoming a video marketer it is essential that you think about how you will get your site to rank. People love to watch video but your blog will still need some form of written content to ensure it gets picked up by the people you want to read it. So I have come up with some video marketing tips to help you succeed at video marketing.





Create and optimize the title of your video blog post





The most important part of your blog post will be the title so make sure it is optimized with your keywords. Adding a blog post title that says.





This will make you think next time





Is great for raising curiosity for anyone visiting your blog and to encourage them to click to read but it says nothing about what you are trying to get ranked for. In my opinion great blog writing is a mixture of valuable content that includes keywords. It is a combination of keeping readers happy but helping the search engines connect you to those readers through your keywords.





This will make you think about dog training classes next time





Let's the search engines know your video blog post is about dog training classes. Then you include your funny video of a dog who ate a closet full of shoes or something!





It is a simple video marketing tip but a powerful one - ignore your keywords at your peril.





Use a great thumbnail image





This is especially important if you make videos of you talking to your audience. There is nothing worse than seeing a video with your eyes half closed and your mouth open in mid sentence! Believe me.... I know :)





Using a great thumbnail image or a title page on the front of your video will help you avoid that. Video thumbnails also help to highlight your video so use a great image and use one relevant to your topic whenever possible.





You can download a great video thumbnail maker here









Think about how long you want your video to be





A video that runs for 3-4 minutes is a good length. I am no video marketing expert but I have read enough and made enough of my own videos to have some idea of what people watch and what they don't. Ultimately if your video is helping people it could be 30 minutes long and they will watch it - but for the majority of your videos keep them short and remember most of us have a short attention span :)





Planning your video in advance is a great video marketing tip and I have read blog posts where the writer encourages a person to stop and think about what you want to say in their video so I am writing it here but as I don't recommend what I don't do I can only mention it!





I like being spontaneous and having no idea about what I am about to say. Maybe it is because I am a speaker. In my Toastmater sessions I was always told to plan ahead but I would just go up and decide what I was going to say when I got on stage. Sometimes it worked out great and other times not so great! So go ahead and plan out your video if you think that makes sense to you. I plan just about everything else in life so it makes sense to me. It is just not something I ever do!





Include a call to action and your blog url





Whenever possible add a call to action to your video. Tell people what they need to do next whether it is visiting your site or registering to receive a free gift or maybe you made a video demonstration and you want them to go buy the product. Whatever the reason for you video give people something to do next. When I first made videos I added a url at the beginning and end. Now I will bring up a domain url while the video is playing fading it in and out. You decide when are where you want to put your domain name just remember to include it.





Video marketing is great fun when you get into it and I hope these video marketing tips helped. It is a time consuming activity but well worth it. The more videos you make the quicker you become at making them. Have fun with them and don't get too fussy about how they look - some of the best viewed videos are not the snazzy professional ones but the one made ones without great lighting and video effects! I am not suggesting you make unprofessional content, just hinting at the fact that waiting for your skills to be perfect could hinder you from getting started so don't let it.





Do you have any video marketing tips to add? Any questions, comments or suggestions about this post? I would love to hear them.


Thursday 25 July 2013

Enhance The Profit Margins Of Business With Video Marketing




Video Marketing is becoming more and more popular every day in the advertising sector. Statistics show that most people tend to prefer watching videos than reading articles on the same subject. Video marketing is especially considered as a viable technique of marketing for your business on the Internet because of the accessibility. Also, it is possible for anyone and everyone to understand these videos regardless of their age and gender. Also, due to the advancement in technology, you can easily view the videos from your mobile phones from anywhere at any given point of time and you do not need a laptop or PC for the same. Therefore, an immense reach is an important benefit of video marketing.





Also, the impact of a video on a consumer is immediate and therefore you can get instant results through this advertising technique. When a salesman or the owner of the website actually informs the consumers about their particular product or service, a personal bond is immediately formed between the consumer and the salesman. Therefore, the consumer tends to trust the salesman and opt for the particular service or product if the video is good. You could definitely cash in on video marketing as there is still confusion about its effectiveness, which is just baseless.





I believe that video marketing is the perfect approach to promoting your viewers, services and products on the Internet to the whole world as you actually get to convince and interact with your potential customers. Its effects are far more instantaneous and effective than any other promotion medium like article marketing or e-mail marketing. However, you should ensure that the video is effective in conveying your message to your consumers and convincing them of your credibility and usability. You must not take for granted that any and every video will result in a high in your sales and profit margins and it is only well made videos which help to strike the cord with the potential customers.





Video Marketing has undeniably revolutionized the complete marketing scenario and is becoming increasingly popular as an effective and successful marketing technique. You can definitely get more information about the same on Internet as there are a number of sites offering information on the subject. I suggest that you should definitely opt for it, if you wish to maximize the sales and profits of your business and reach great heights of success in life.


Successful Internet Marketing Video Tips




Getting ready to start an internet marketing video campaign? Reports say by simply adding video to your marketing mix you can increase the number of leads and sales by 30% or more. Which is pretty impressive. Even better, getting your mpegs to rank on the search engines can significantly raise traffic to your website and when you blend this with increase sale conversions - you have sorcery. Internet marketing video wizardry.





Benefits of Internet Marketing Video





Video marketing is one of the most useful way to build your brand while also driving carefully targeted traffic to your site. And studies have show most businesses enjoy a 30 percent increase in sales and lead generation when using video. So getting as much exposure as feasible for your product or service by making an internet video marketing campaign is not just a smart idea, it's a great idea.





Even if you have not went into the video marketing arena before, it is definitely worth the time and effort needed to become involved. Think about it. Google currently gets the biggest number of visitors a month. Facebook follows by a very close second and Youtube ranks three. People like to watch video and it's been estimated that virtually 50% of all internet searches now begin on Youtube.





So embrace the opportunity. Video isn't going away anytime soon and, in fact , it is estimated video use will increase to a full ninety percent of web interactions by the end of 2013. So internet marketing video is a swift-moving train and you actually don't dismal to get left behind sitting at the station. Put a fair effort into video marketing you'll totally be impressed with your results.





Boosted Internet Marketing Video





A fast glance at the numbers of videos shared on the Internet these days will give you a clear picture worth 1,000 words. But take some time to also notice the amount of times these videos are viewed and shared and tweeted and re-tweeted and you'll start getting excited. There is big potential for you to take advantage of video marketing and the best time to get started is now.





Competition in the internet marketing video arena is increase exponentially. This means if you are not already using video marketing now then you'll be leaving money on the table in the long term. The target is to get in and learn how to outpace and outproduce the competition. Make it a point to leave them in the dust for once.





Measure and Track Results





You can do this by measuring results. Track each video you produce, host and promote. Add tracking codes to the links back to your web pages. Add tracking codes to your web pages and calls to action. Measure traffic, video video view and conversions. Also seek to track the amount of times your mpgs get shared. Then crunch the numbers and test various approaches to enhance results. Remember, you can only improve that which can often be measured.





Internet marketing video offers you something you will not find with the other sorts of internet marketing techniques. Done properly you can increase your brand, ramp up traffic, increase leads and raise sales. So what are you waiting for. Get in front of the camera and make amazing things happen.


How To Make Money - Video Marketing Is Critical Today




Can you recall the days when it was optional for a business to have a website? Those days are over. If you are wondering how to make money and do not have a website, you can quickly identify what the problem is. As the years progress, and we become more and more dependent upon the Web, its importance grows. Not only does its importance grow, but so do the means of communication on the internet. One such means of communication is video marketing. Video marketing will be the focus of this article.





How many people are in the world? I believe we are somewhere around six-billion now. Do you know how many websites are on the internet today? Well, last I checked, there were over 14 billion websites. The saying, "Publish your website and they will come", died sometime back in the 1990's. With that being the case, how to you get people to pay attention to your product or service? How do you get the attention of your target market, and stand out from others going after the same market?





Below, we are going to discuss some of the things you have to do if you want to keep ahead of the competition and dominate your niche.





1. These days, the most successful websites use video sharing portals to get the attention of their target market. You simply must take steps to reach more individuals in your niche. Do this by creating an entertaining and attention grabbing video and put it on YouTube to hit a wider audience.





2. Before making any video, you have to know who you are gearing it towards. In other words, you have to identify your target market, and make a video which addresses their concerns. Individuals in this market are your future customers. Identify a problem which members of this market are experiencing, and show how your product or service solves this problem.





3. Keep in mind when making a video that your viewers will eventually stop watching. The fact is that the attention span of your visitors sitting at their computers watching your video is far shorter than the individual sitting comfortably on the couch watching television. Therefore, your video should be entertaining, get your message across, include a call to action, and be straight to the point.





4. Do you have a product or service which will not be done justice if described by words alone? No problem. Use videos to actually give demonstrations on how your products and services work. Thereafter, you can show the live results. For instance, I recall watching a video for an internet marketing product. The video walked the viewer through the steps of how the product worked. Thereafter, the video shows the results achieved by using the product. This is very compelling.





For anyone searching for how to make money, the key is standing out in your niche market. When you stand out, you eliminate the competition. Video marketing is one such method in which you can do this.


Video Production Chicago




Managing your brand and telling your story just got a whole lot easier for those in the Windy City. The Michael Group is your perfect solution to video production in Chicago and we will help you to not only tell your story, but to make sure it is heard loud and clear.





The Michael Group offers a full array of of video production services, from pre-production to post-production, writing and scripting, video and film gear, production, directing, crew and talent-booking. No job is too small or too big for our video production company in Chicago. Full service video production is what we do and we have clients in television, film, video, multimedia, web, corporate, industrial, live event and edit clients.





In addition to video production, our media company can also help you craft your message and make sure it hits your target audience. Our public relations specialists are here to help you launch your product, host an event or go on tour, helping you share your story in the way that best suits your message and vision.





Our video production company in Chicago also offers television services with an emphasis on documentary and reality television. We have produced work that has appeared on major networks such as A&E, Animal Planet, The History Channel and The Weather Channel, and we have received an Emmy Award for our television work and we have been honored by the Telly Awards.





Television production includes TV series and specials, commercials, product overviews, corporate videos, training and instructional videos as well as web and viral videos.





We do anything and everything in the video production field and we would be happy to meet with you and help you with your vision and message.





The Michael Group is a leader in video production in Chicago, offering forward-thinking approaches and building campaigns to tell your story, crafting dynamic video content and using traditional and digital media. With experience working with a diverse range of clients, The Michael Group is your go-to Chicago media production company.





We are ready to help you today with all aspects of your message, whether it is selling your brand or showcasing your vision.


Video Marketing In New Jersey - Marketing 4 U Now




Video marketing is becoming one of the most effective ways to advertise various products and services in New Jersey. The trend is picking up especially in the world of online marketing with more and more companies of New Jersey putting up their videos on You Tube. The concept of video marketing is not new; it is just that it has gained more importance in the age of Internet. Today, many marketers of New Jersey are spending time, effort, and money in preparing the video content to capture the attentions of the customers.





In social context, there are two broad trends of marketing; through meaningful videos that are essentially educational videos inspiring people, and the videos as a method to express the brand. Video marketing is a very effective tool where the brands are not able to put across ideas in 30 seconds. In some cases, videos about the products and services give a deeper view to the viewers. For example, in travel industry, a video of 30 seconds is worth a thousand words. Due to its effectiveness, many industry verticals embrace the concept of video marketing.





Video marketing in an online world has become a key differentiator for business performance of the Web companies. The Web companies, along with many other companies of New Jersey are able to reap the benefits of video marketing by having a well-designed video that conveys the message effectively in the shortest possible time.





The design of the video has to be proper otherwise, the video created about the products and services may not achieve the desired results. A simple video as a marketing tool does not ensure that you will get high sales figures for your products. It is important to invest some time and effort, and design the right message that persuades the customers. The video for designing your products involves a complex process of thinking through the customer's mind and designing a message that instantly appeals the customer. A customer needs to be able to understand what you are communicating or trying to sell. To meet this requirement, your content, style of presentation, look, and approach, all need to fit into a single video to make it successful. Your video must engage the attention of the customer to reap results.





Video marketing in New Jersey has evolved over a period. In earlier times, use of videos as a tool for marketing was common in the TV world. Today, the Web is the most powerful place to advertise your products. You can simply host the videos where you are talking to your customers and prompting them to sign up for a free trial. If you are able to catch the attention of your customer in first 10 seconds, bingo! You have your sales figures rolling.





In the present times, whether it is New Jersey or any other place in the world, You Tube is one of the best platforms to publish your videos and market the products. This site is one of the most popular sites and millions of viewers visit it on daily basis. This highest trafficked site is available in 18 different languages and is the best way to market your products through effective videos.


What Is Video Marketing?




Video marketing has emerged to be among the effective marketing techniques in Internet marketing. In spite of this fact, people tend to think that marketing through it is tedious and the results are also not assured. Well, I would like to say that Video Marketing does require a little extra effort, but the benefits of the same are endless and it is totally worth the effort. It definitely does not substitute the traditional marketing techniques on the Internet like e-mail marketing, web promotions and article writing. However, it does supplement or enhance the effectiveness of other techniques when it is coupled with any of them.





Let me inform you that the concept of online video marketing is basically inspired from the success of television commercials and is not completely new. The reach of the Internet is limitless and immense and is a part of life of everyone right from a kid to a senior citizen. Therefore, you can basically use it as a source to market any and every type of business. Also, people tend to prefer seeing things rather than reading them and this is where video marketing comes into picture. The basic reason why video marketing instantly connects with the potential customers is that it is extremely easy to comprehend and requires much less effort than while reading an article. Also, videos are more useful in convincing the audience of your point and the entertainment value can also be injected through video marketing thereby making it more interesting and attractive way of conveying information. It is a fact that it is easier to reclaim images in mind than information which is read from an article. So, video marketing is definitely a more effective way of marketing than the other traditional ways of marketing.





The most important factor which is achieved through video marketing is the trust of the potential consumer which is actually the key to success of an online business or any type of business for that matter. The potential customers find it easy to establish a rapport with the salesman as he can actually see the person. Also, it is a very effective way of search engine optimization that is basically responsible for the total profit margin of the company.





In a nutshell, Video Marketing is a really effective way of Internet marketing and you can definitely benefit from it, like countless other people have.


Wednesday 24 July 2013

Building Online Attraction Through Video Marketing




When the web initially became available to the business setting, several people had visions of catering to the global environment through a low value possibility offering a high level of benefit on investment. Little has changed with regard to those opportunities apart from the environment slowly altering from one part to another. Originally, the net represented an environment for shoppers to finish their regular purchases along with extra shopping without being subjected to pushy sales associates, overwhelming crowds and the burden of regional travel.





The internet was a front runner in the growing demand for convenience and immeasurable online sites were generated that includes familiar companies together with stores that were being generated by online entrepreneurs and small business owners. As consumer demand was met by the monotony of the web, a new demand began to emerge continuing the demand in regards to convenience however altering within the demand for anonymity.





Convenience continues to be a major feature of the web environment; however, the demand related to anonymity is slowly being replaced with a brand new demand connected to human interaction. The cold environment of the net has become overwhelming for many consumers who now ask for personal interaction online, a requirement that can be satisfied through video marketing. Video marketing is one of a sort feature of the net that permits a website to come up with an avatar to be their online representative.





With video marketing you facilitate to bring life to your site where this avatar will support your clientele in understanding more about your company. In addition to the information presented along with your video marketing avatar, you also can create your existing web site interact with the avatar through the automatic highlighting of particular features and areas of your site. This simplifies the method of navigation for your clients and increases your odds in regards to clients staying on your site due to the personal interactive features created with video marketing.





It's essential though when looking into incorporating video marketing into your current web site that you just ask for the assistance offered from a professional video production company. Video production may be a complex and intricate process that most people are unable to accomplish on their own without expensive equipment and with an intricate knowledge of the net and its formats.





This demand connected to the professional video production company is often a deterrent as many corporations would really like to avoid a rise in their expenses though no other marketing investment will do more to extend shopper attraction and elevate your web site higher than your competition. Shoppers are attracted to a one of a kind website that appeals to their online demands and this can be achieved through video production.


Cheap Video Production And Online Video Marketing Can Boost Your Brand




Cheap Video Production is really a great way to appeal to customers and fans online, really connect with them, and build the trust that leads to an ongoing sales relationship.





You probably know the popular online video sharing sites such as Youtube where videos can receive millions of viewers if they prove to find online popularity by being shared, but viewers on Youtube are often looking for information on many different subjects or topics so by uploading relevant videos you can connect with an audience online.





Also another major advantage of youtube is that videos can be easily uploaded there and embedded into your website.





If you're not technically proficient in Video Production you can find an online service that provides such Cheap Video Production so you are able to participate in this new online form of social media and content sharing.





The internet can seem so faceless and anonymous and that's what troubles a lot of consumers looking for services and products online, or even those building any kind of brand – that's why utilizing video content can be an effective way of creating the trust that most consumers need to make purchases confidently.





Are your competitors already using online videos, marketing their videos on youtube and taking advantage of all the benefits of having such videos available online? Then either you have the opportunity to compete on an equal footing or you can bring an element of personalization to your brand that perhaps your competitors have not considered.





You might be surprised how video can create trust and authority when used on an already popular website.





Our company Kurb promotions has used a variety of marketing techniques online for businesses and entertainment brands, from SEO, to advertising, to blogging and social media, but although many of these techniques succeed in bringing traffic to your website, they don't have the power to appeal to customers and fans in such a way that it gives them the confidence to choose you over other option or competitors.





When you're on a budget however, it's not always feasible or viable for your organization to have high production values, but you may as well hire the services of a Cheap Video Production company who are able to produce cheap video presentation and cheap music video production so you are able to participate and be accessed in the field of Online Video Advertising.





Also, when using online video it's important to remain active, putting out new videos that seek to improve your standard of presentation. You can use animation, effects or flashy editing provided by Cheap Video Production services but often the most important thing is to stay on top of your budget.





That way you can use the benefits of a Cheap Video Production service online to enable you to provide regular videos not just on your Youtube channel, but also on your organizations website also.





So in conclusion having access to Cheap Video Production services gives you the ability to participate in online marketing with a far more engaging tool. With an entertaining or informative video you can turn into profit with customers who are highly engaged. For more details visit us at:


What Exactly Is Video Marketing? A More Complex Question Than It First Appears




When asked what exactly is video marketing? I try to ask a number of questions to establish precisely what the individual is hoping to achieve.





This is because video marketing can mean two distinct things: marketing a video or marketing with video. I listen carefully as each answer to the question can make a slight difference in each case.





Marketing with Video





People that are marketing with video are the ones that are trying to promote a product or service and wish to incorporate a video or videos as a part of a direct marketing campaign. Marketing with video might be as simple as adding a video to a company's web site.





Marketing with video is frequently used by marketers as a sales tool to and to collect subscriber information. Video can also be included inside an e-mail marketing campaign or in the form of a webinar series for creating leads.





A superb example is when marketing with video is utilized to explain to visitors the specific elements of a product when they visit a company web site. If just they put that identical video on YouTube it may not be as useful. Although there's nothing to stop the company posting the video in both areas.





Marketing with video is far much more successful when somebody is currently within some part of the sales funnel. Maybe they have signed up for a newsletter, downloaded an e-book or visited your company's stand at a trade show.





Marketing a Video





Marketing one particular individual video or a video series normally occurs when a firm is attempting to build brand awareness. The notion is always to deliver a precise message in such a way that viewers will need to share the info through social media.





Created properly a video designed for this objective could be entertaining and informative without it being a blatant advertisement.





A great deal of thought needs to be carried out when marketing a video. If the objective is to build brand awareness then just one particular video will clearly not be sufficient.





As a part of an ongoing marketing plan a new video ought to be created regularly, possibly each two weeks or monthly. This should go hand-in-hand with a devoted channel created on YouTube for every single distinct series.





If a visitor comes across one video and they find it of value and take positive aspects from it, they will almost certainly view the rest of the videos in the series.





Don't be like Old Spice and produce a limited series of videos and then quit completely, leaving loyal fans hanging.





The moment a video has been made it does not need to be restricted to a company website or YouTube. You can find dozens of well-known video sharing websites where it can be posted.





This is be a good way of marketing after all, as the more eyes you get on a video the more advantageous it will be for your company and its brand.





Using Social Media





Frequently promoting a video goes hand-in-hand with a social media campaign. This means putting your videos in front of bloggers and eventually by making a buzz the video will probably be tweeted and re-tweeted, shared and liked.





If the company is going to take this approach then a third-party tool that tracks the number of views across all video sharing channels is going to be incredibly beneficial.





TubeMogul fits the bill right here. You'll be able to track how a lot of views the video gets across all of your selected channels, all in a single place.





Monitoring and tracking is vital to understanding what's working and what is not and understanding what your target audience desires.





To many, differentiating marketing a video and marketing with video actually isn't particularly important. Essentially the most important aspect of creating and marketing any type of video is always to make it compelling and unique so it can be easily shared and creates a buzz.





Either way a video is eminently recyclable and can be used across many platforms and is best for constructing relationships with viewers.





So, what exactly is video marketing? It's an incredibly powerful and effective way of getting your message to a very large audience by way of many distinct marketing platforms. In this way you can effectively promote your product or service or build the brand of your company.


The Growing Trend Of Online Video Marketing - Part 1




Few experts would disagree that effective online marketing has been greatly boosted by the increased use of video on websites. A number of case studies and statistics have been produced to verify that online video marketing really works. Recent research has, in fact, highlighted that videos are up to 50 times more likely to generate an organic first page search engine ranking than a standard text page.





The attraction of online video marketing is that making a video and uploading it onto an online platform is relatively inexpensive. This in itself is seen as hugely beneficial to many businesses all over the world.





Furthermore, videos have the added bonus of remaining online for an indefinite period of time; therefore, a business can spend just one amount of money on producing a quality online marketing video and yet that video will still be generating viewing figures years from now.





Another welcome benefit of online video marketing is that it works well when combined with social media sites. In fact, the majority of social media sites will encourage video posting and sharing in order to increase traffic numbers. This in turn leads to endless opportunities when it comes to viral internet marketing, provided that the right strategies are implemented when creating and posting videos online.





Waseem Saddique offers some useful tips to help you on your way in launching a successful online marketing campaign using video:





1. Come up with an effective title



Similar to a powerful headline covering a major news story, a video title needs to have an impact that draws in the traffic. There are two major reasons why the title is vital. One, an eye-catching title will immediately attract the viewer's attention and two, if appropriate keywords are used in your title you increase the chances of your business appearing on search engines in a much higher position.





2. Think about the content of your video



Don't waste time waffling, consider what appeals to your viewer. It's pointless producing a video that talks about how great you are as business and then offers no incentive for them to use your business to buy products or use the services that you provide. Getting the balance right is important, be sure to promote your expertise as a company, but don't forget that ultimately, the video needs to stimulate the interests of your target audience.





3. Include your website address in the video



You would be amazed at how many companies produce flashy looking videos offering the earth and then completely forget to add contact details or guide them to a website whereby a customer can make use of their services. By simply adding a text box to your video with a URL in it you increase the level of exposure for your business.





4. Remember to ‘brand' your video



No successful online marketing campaign using video would be complete unless your company logo was featured in the video. The more prominent the better and what's great about the branding is that you can have a logo featured throughout the video or have it appear at regular intervals, particularly during key moments, when you really want to emphasise your company name.





5. Always provide a HTML link



When posting on YouTube for instance, you will be given the opportunity to provide a short description highlighting what your video is about. What's important to remember in this instance is that your HTML link should drive the traffic that you generate to the correct place.





6. Finally, think beyond YouTube



Waseem Saddique comments: “When people think of online marketing using video, they think YouTube; however, do not underestimate the importance of embedding your video on your business website. This will drive more traffic to your website, but more importantly it will increase the amount of time people will stay on your site, helping to generate a captive audience."


Need Video Help? 7 Simple One Line Video Tips




7 Simple Online Video Marketing Secrets: Choosing The Best Video Camera





Choosing the best video camera for your online video marketing thatâ€s simple to use and under $200 is easier now thanks to the Flip Camera and Kodakâ€s Zi8.





I first learned how great the Flip camera is two years ago. It was so simple that my children grabbed it (age 10 years and 6 years old) and started to make their own videos. My 6 year old son grabbed one time when I was taking a nap. After singing some songs into the camera, he got the idea of playing a joke on and video me while taking a nap!





Forget the expensive big and heavy expensive cameras. I put mine back up in my closet now. My favorite is the Kodak ZI8. I shoot most of my online video marketing shots with this camera now. One reason why I like it so much is it has an external mic port. In addition the Zi8 includes electronic image stabilization delivering a very respectable video quality in High Definition or Standard Definition all under $200.





While this online video marketers secret camera tool may not be perfect, it is stillone of the best cameraâ€s that you can easily use for your video campaigns.





One detail you need to be aware of when using this camera. All of these pocket camcorders may advertise as High Definition models, but they still can not compare to the true HD camcorders that have more superior lenses and sensors.





With that being said, the Flip and others do have a great image quality and the companies continue improve. The Kodak Zi8 is the first small camcorder to boast of a 1080p 30 p video campture and 5 megapixel still image capture.





If I am just uploading my videos to YourTube or Facebook, I still use the basic WVGA which doesnâ€t take as much memory card space and is easy to edit on my Mac Book.





I also carry a Flip Mino Camcorder for spontaneous video. I have learned a lesson though. This camcorder stays hidden in my purse away from my childrenâ€s hands!.


Video Marketing – An Amazing New Marketing Technique




So, you have an online business and you are basically thinking of innovative techniques for marketing your products or services. Well, if that is the case, then you should definitely go for Video Marketing, as it has actually taken the Internet marketing by storm and is among the best ways of creating backlinks for any online business and driving maximum targeted traffic to your blog or site. I would like to list some reasons why you should opt for video marketing.





First and foremost, it is extremely simple to incorporate the video marketing strategies in your marketing arsenal for driving the targeted traffic and potential customers back to your blog or website. So, you are basically not that compatible with the technical aspects of video marketing. This will definitely not prove as a deterrent as it is quite simple to create and post videos on the particular sharing sites. Video marketing is extremely simple to master and anyone and everyone can learn it in a very short span of time.





You will be able to connect with your potential customers with video marketing in ways that is just impossible for e-mail marketing to accomplish.



The second advantage for video marketing is that it is considerably inexpensive to implement. Additionally, you do not need to invest a lot of time in the same as creating a simple video of your business is really not that difficult; all you need is a digital camera which you can get at any local store. You can therefore shoot an informational video about your business and upload it on YouTube and other popular video sharing sites as well. Most of the major search engines like Google just love indexing videos and if a video of your website or business is created today, in just an hour you will see that it will be indexed on most of the major search engines.





Lastly, you are bound to increase your search engine rankings if you implement Video Marketing in your marketing arsenals and therefore you will be able to attract hoards of potential customers to your website. You must have now understood that you can actually drive targeted quality customers to your website by creating a simple video describing the benefits of the product or service you sell and approve it in the net using proper software. Video marketing is therefore here to stay and by using it you can experience its instant and long lasting results.


Tuesday 23 July 2013

How Video Marketing Works and How to Use it for Profit




Video Marketing is one of the most powerful}} marketing strategies that every internet marketer should be engaging in.





The benefits of video marketing are huge;



1. Over 50% of all online traffic is now video related



2. If a video goes viral it could drive potentially millions of visitors to your website over a short period of time for FREE



3. Video Marketing provides a huge quantity of valuable back links to boost your search engine position.



4. Video Marketing is very easy to engage in.



5. Communicating with your customers through video gives you greater credibility and helps you build a relationship with them.





Video Marketing is in essence a 3 step process





Step 1. Create the video



The first step is creating the video. In order to achieve this process you could simply create a Microsoft PowerPoint presentation and convert it to video using a FREE online service at authorstream.com. You could also use a free screen capture software such as Cam Studio and record what ever you are doing on your computer screen.





Step 2. Distribute the video



Once you have the video created the goal is to distribute that video far and wide on as many sites as possible. There are virtually hundreds of video sharing sites online and you should aim to upload the video to as many of these sites as possible.





Unlike article marketing with video marketing there is no such thing as duplicate content penalty. So every video you post to a different site is the equivalent of opening a new stream of quality traffic. This is a very powerful concept because you are able to leverage your time for maximum traffic.





There are several services that exist online that enable you to distribute your video to multiple sites automatically. Some of the more popular services include heyspread.com and tubemogul.com. These services eliminate one of the biggest barriers to effective video marketing –TIME.





It takes approximately 15 minutes to distribute a video manually to a video sharing site. So to manually distribute a video to 20 video sharing site would take approximately 5 hours. When this process is fully automated it leads to a significant time saving.





Step 3. Receive FREE Web Traffic



The beauty of 'video marketing' is that it is simply a 'set and forget' strategy. You create and distribute a video one time, and that video will continue to drive FREE, targeted traffic to your website forever more. This is extremely powerful because literally you just continue to 'rinse and repeat'. Create 1 video per week and that equates to 52 powerful streams of traffic that will flow to your site perpetually.





On top of that Google loves video. Ever since it launched 'Google Universal Search', videos have been getting #1 ranking across virtually every niche. This is very powerful because it means that the video marketer can leap frog their competition and dominate the number one spot.





You really need to take note that video marketing is not at least as important as article marketing, and as time progresses it will become obvious that is the single greatest source of FREE targeted traffic online. Can you afford to ignore that FACT?


Use Infinite Video Marketing to Boost Your Business Profit




Using infinite video marketing has proven to be a more effective business marketing tool, as opposed to the more traditional use of video as viral elements. The latter has taken the throne until some time ago until infinite videos started getting ahead. For this reason, it is highly imperative that you start the process of overhauling and revising your video marketing plan to reflect this development. When done right, you should be able to experience a substantial boost in the profit that you get out of your business and get an updated marketing plan to boot.





There is no doubt that using video elements to supplement a marketing and promotional campaign is one of the most effective and efficient ways to send a certain message. Unlike their written counterparts, being a video marketer gives you the luxury of send out various messages using one element, all in a short span of time. It also elicits a wow factors on the side of the audience, because you get the luxury of using various video concepts to add appeal to your ad. If you are looking for an easy and positive way to boost the image of your product in the market, then you should definitely augment your marketing plan to include the necessary video elements.





Infinite video marketing allows you to harness the power of entertainment to sell your products and services. Since people are more predisposed to access advertising messages that would, at the very least, tickle their funny bones, using video to both highlight the benefits of your offers and to appeal to the good side of your potential customers will definitely do wonders for your business. Remember too add some sort of entertainment value to your videos, preferably one that will appeal specifically to your target market, to ensure its effectiveness.





Of course, this does not go to mean that you should completely disregard the informative value of the video altogether. If you were to effectively use video in marketing to sell your products and services, then you need to highlight the main benefits that you offers have to those who will avail of them. Just make sure that you talk to your market audience in a level that they will comprehend. Avoid sounding too preachy as well, for this usually turns people off.





Finally, make sure that every single element that you use for your infinite video marketing campaign stays true to the image and the vision of your company. If you have been maintaining a clean and wholesome image for quite a while, and if you have no intention of changing it, then make sure that the videos you use reflects these qualities. Good planning and execution will easily allow you to achieve this. Make sure that you also send out only video production marketing materials that have god concepts and good aesthetic qualities as well. Keep in mind that the public is a discerning audience who are quite headstrong about their opinions. Sending out anything that will not appeal to their tastes will do your business no good.


Web Video Marketing San Diego| San Diego Web Video Marketing Web




Web Video Marketing San Diego.





Hi Rocket Watchers, here's a couple of tips for you to use in creating your own Video Marketing strategy online. It's fun, we'll make it easy for you, and if you want our help, we'd be glad to do so. We are located right here in San Diego, CA. and we'd love to work with you!





Shooting Video-



It all starts with the camera. And really the kind of camera doesn't matter too much. You are not a cinematographer, you are never going to be so don't worry that it's not just perfect. Remember, slick doesn't sell. Real does, so start shooting, and start posting.





Can you hear me now?



While the look of your video is not paramount, the audio is! People will always turn away from your clips if you can't be heard. So turn up the volume, not too high, but high enough so that they can hear you.



Ideally you want to get a microphone that will pick up your voice. Look to see if you have a external microphone jack, it will be a small port with a microphone symbol. If it doesn't no sweat, you could even use a separate digital recorder and splice together in a video editor software.





Video Editing?



What the heck? Don't fret my friend. If you have a computer you have a video editor software. On PC it's called Movie Maker, and PC you have iMovie. Both software packages make it easy to get your movies off your camera and onto the web. They are both drag and drop, even for the audio.





Promoting you Videos-



Youtube is your best friend for getting your message out, but you have lots of other friends too. There are hundreds of other video sharing sites that you should be posting your vids to. Tops on the list are; Vimeo, Dailymotion, Metacafe, Veoh, and Revver. Go set up an account and start posting there too.





Watch for the next article where we'll talk about Optimizing your videos so they get found. Until then, start shooting, start posting, keep having fun.


Tube Sniper Pro Superstitions: Cooky Keyword Research For Video Marketing




If you are still writing countless articles to build backlinks to your website, well great job because it works! But if you are also not incorporating video marketing into your overall marketing strategy, shame on you! Successful internet marketers have caught on to the benefits of video marketing and how it can put your rankings, visibility, and profits on overdrive! The biggest problem, however, lies in the ability of marketers to choose the right keywords to use and how to evaluate the competition for the keyword you choose. I'm going to tell you how to overcome both of these problems and help you create a successful video marketing campaign!





Before I really got going with video marketing I made sure I took the time to learn the right way to do it from online courses and experts who were already successful. I spent hours upon hours devouring all I could on how to successfully market using videos. Now I can say I have run numerous video marketing campaigns and have mastered the strategies that get my videos ranked, and drive powerful backlinks to my websites. Let's get started with the bulk of what you need to know!





The right way to get started is to pick a successful keyword to build our entire video marketing campaign on. Easier said then done? Not really. It is really easy if we know what we're doing! You have to pick your keyword subject. Now you'll want to input your keyword into the search bar. Look at the top 10 results. You only need to pay attention to a couple areas. How many of the top 10 have your keyword in their domain name? If there are at least two that do not, you are golden. After looking at the urls with your keyword listed, do any of those show the keyword in the url subdomain. A subdomain is url/subdomain. If there are 2 that only have your keyword as the subdomain, you have an advantage. Last, how many of the top 10 results show your keyword in the description under the url? If at least 2 don't, that is another positive. Now if your keyword passes at least two out of the three tests just mentioned, you have a good keyword.





Now we'll want to know how competitive the keyword is. This is a bit more challenging to do manually. We essentially did a competition analysis in the step above. There is definitely a little more we should consider. In your search engine results, you'll want to click on 'Videos'. Now perform the same analysis as you did above. Do any of these 10 videos use the keyword in the video title or video description? If at least two don't, you have an inside into the top 10. But your goal with video marketing is to get your videos into the top rankings for your keyword, ideally into the top 3. There are other areas like views and likes for competitor videos we should also look at, but this is better suited for resources like software programs that can perform this analysis rather quickly.





Video marketing simply boils down to choosing the right keywords to build your campaigns around. To do this you need to have insight to what keywords get traffic and are competitive. We can do a lot of this evaluation manually, but there are a lot of great tools available that are very cost effective compared to the amount of time it would take for you to research everything yourself. If you're not using video marketing as part of your overall marketing strategy, I encourage you to get started today. You'll be amazed at how quickly it works and how positive it can be to your bottom line!


Some Advantages Of Video Marketing




It is needless to say thatVideo Marketing is growing at an extremely fast pace and with good reason. Video marketing can easily generate traffic to your site and can be incorporated in any and every type of business which is its main advantage. I would like to list some of the benefits of video marketing so as to make you aware of what an effective business strategy it is.





The most important advantage of video marketing is that it is simpler to create videos than creating original convincing text and videos definitely help to engage the visitors far better than articles do. Anyone will prefer to watch a two-minute video than to read a page long article and in fact people prefer websites having videos than those without the same. Also, if you are interested in informing or educating the viewer then videos will be extremely helpful to you. You will also be more convincing in a video than in an article as they say ‘seeing is believing'. Your business brand will be much more recognizable through a video, which will definitely cause people to return to you and your company in future.





It might interest you to know that the video sharing websites on which most of your videos are likely to be posted, are among the most visited sites on the Internet. So, you can be sure about the exposure of the ability of your videos as millions of people across the world will actually browse through your videos every day. So, I hope you have understood what an easy marketing technique this is. All you need to have is a digital camera or even a web cam may do, as long as you are able to convey your message through the short video clip. You should ensure that the video will actually benefit your business and attract customers and there are people who can make some videos for you which are professional and serve the purpose well.





Once you understand the exact way of coming up with effective videos, there is nothing that can stop you from being successful businessman off-line or online. You will be pleasantly surprised to see a considerable hike in the number of your website visitors, which will in turn enhance your sales and profit. You should therefore give Video Marketing one try at least as there is nothing you can actually lose from the same.


Monday 22 July 2013

All About Video Marketing




Videos have become really popular and there are millions of people in the world who actually like to watch different kinds of videos online. Also, videos are definitely preferred by people over reading a lot of web pages. The visual medium is definitely more attractive and appealing to the general consumers as well. This is the reason why Video Marketing has gained so much of importance in recent times and you can definitely shoot videos of the services or products you offer and upload it on any video gallery like YouTube so as to attract your potential customers.





When you make any video giving basic information on your business, you are supposed to give a title to it and the necessary keywords should be included in the title. Therefore, by uploading videos you are actually assisting in the search engine optimization of your site. Also, the major search engines like Yahoo and Google just love videos and your search engine rating will be favorably affected because of the same. Due to the advancement of technology, it is possible for people to access videos from anywhere at any time with the help of their cell phones and online videos are not confined to a computer or a laptop anymore. However, you just cannot say that article marketing is better as no one is going to sit reading an article on their mobile phone. So, I hope you have understood the immense reach of video marketing and how it can greatly benefit your business.





Another important factor is that in blogs or article marketing, you have to be completely original and for this you have to do a lot of research and understand the subject so as to be able to write decent posts or articles for the blog or site respectively. Also, if by chance some group of words in your article, tend to be similar with that of another article already published on the net, then your article will surely get rejected and will not be published.



However, this is not the case with Video Marketing as you just have to speak out convincingly whatever you are planning to write and there is no question of being original as you are just expressing your opinion on the subject.





I would therefore like to suggest all the Internet marketers out there to focus on video marketing so as to target your potential customers as it is extremely effortless and easy.


Easy Video Player Increase Conversions with Video Marketing




Every single principle you've ever been taught about internet multimedia and video marketing is about to be rendered completely useless.





Everyone is looking for a unique software that builds your list for you, makes it easier than ever to upload video to your website and reels in autopilot profits.





Undoubtedly perhaps you have noticed the viral power of video as a marketing tool.





If you think back to the summer, when Frank Kern re-launched his monster course Mass Control. His sales letter consisted purely of a twenty-minute video and order link saying "click here to buy now." The result? Around $1 million in sales.





Likewise, when Mike Filsaime launched Butterfly Marketing 2.0 and more recently - The 7 Figure Code - aside from some order details a simple video did all the selling.





So the proof really is in the pudding, that online video works like gangbusters!





But with the constant changes in technology and the way we as people communicate with each other on the web, the truth is that video marketing is NOT a choice, but a very necessary requirement when it comes to remaining competitive in your market.





To be brutally blunt: unless you're using video marketing in your business, your competition will completely blow you out of the water.





Using Easy Video Player allows you to capture your prospects at the very moment in which they are most likely to take action, by inserting Aweber opt-in forms and order buttons INSIDE your videos.





Easy Video Player also includes a number of viral sharing features, allowing your new customers to share your video with thousands of people across the globe - maintaining the quality of your message with an opt-in form or payment button effortlessly propelling them to take targeted action.





Even if your videos look great and your sales presentation was as good as it possible could be you may be losing the sale.





Are the people watching your video responding to your call to take action? If it's not interactive your losing sales. You are leaving thousands on the table by making it easy for your prospects to switch off or just click the back button in their browser window.





What if you could embed PayPal buttons and Aweber forms into your videos?





Just take a look for yourself at exactly how Easy Video Player can take your business to the next level... Instantly and automatically send your video viewers to any website, shopping card of affiliate promotion after your video stops playing. No need to prompt your prospect to "click the link below" anymore. EVP makes it easier than ever for your customers to buy from you!





Adding a player that can be customized with interaction and immediate action can explode sales and increase profits just by embedding "buy now" buttons directly into your videos!





Your call-to-action no longer requires your visitors to complete fifty steps.. Finally capitalize on psychology by enticing your visitor when they're most likely to make a purchase.





Quickly and easily capture e-mail addresses and generate leads, by adding opt-in forms inside your videos. Your viral video is now a self-contained squeeze page dedicated to turbo-charging your list building for lightning-fast profits!





Easily create and protect "member only" videos with a few clicks of the mouse. Imagine thousands of dollars in lost revenue you can now avoid completely by ensuring only paid customers can gain access to exclusive content.





Publish your videos on ANY website within seconds. With just a couple of easy steps (copy and paste) you can quickly get your videos online without ever having to worry about them not working properly. Saving you time AND money.





Bottom line, you get:



* Embed buy now buttons right into your video.



* Virally share videos to skyrocket profits.



* Embed opt in forms into your videos to build your lists.



* Auto redirect videos to a cart or affiliate checkout page.



* Integrate video serving with Amazon S3 easily.



* Secure your members only video content easily.



* Power audio and podcast playback on your sites quickly.



* Easily embed videos into any site in seconds.



* Track views, clicks, plays, opt ins and sales from your videos.



* Plus MUCH MUCH more.





Try Easy Video Player today go to



and receive a 30day free membership to the IM MasterMind Club.





Easy Video Player has blown me away and the MasterMind Club has been incredibly helpful.





About Corie Wallace Affiliate Marketing Toolbox contains software, tools and tips for the affiliate marketer's success. Viral list building, video marketing, affiliate management software, wordpress, tips and tools are offered.





Video Marketing and editing is a specialty, and all training is offered to members free of charge. visit for more information or to sign up for training.


The Hidden Potential Of Youtube In Video Marketing




YouTube's the greatest video site with one of the biggest online audiences, and conversations are already happening there. It will continue operating on their own, with its co-founders and professional employees working in the company.





Among the best feature is the fact that it allows people to easily upload and share video clips across the Internet through Web sites, mobile devices, blogs, and email. There are no better to share video with the whole world with just a few simple clicks.





How can you benefit from YouTube ?





Besides being a platform for entertainment where user can share their personal videos, Youtube also become a really viable platform for marketer and businesses around the word to showcase and promote their products. It is very effective because most people just love watching video rather than reading the long boring sales letter.





Realizing this fact, a lot of company has allocated a budget just for video marketing. Just because it works very well, it is in fact is better than other form of online marketing.





What are the potential of growing my business with You Tube ?





The potential are unlimited simply because video are viral in nature. A single video posted on YouTube may get published in hundreds or even thousands of other sites. This definitely help to increase the business exposure manifold. The beauty of video marketing is that it has never stop. A video may be circulated even after 10 years down the road. Talk about the viral nature of video.





YouTube has definitely make marketing with video a breeze. It is obviously that every business of any size will benefit of video marketing sooner or later. It is something which worth spending time on.


Five Effective Video Marketing Strategies




It's apparent that video communication, and particularly video sharing, is becoming quite prevalent in today's market and isn't disappearing soon. It is extremely amazing that video content can be seen around the world and that we are simply at the beginning stages of the phenomenon. All of the options haven't even been determined up to now and there's still substantially more that can be accomplished with video content.





The fundamental requirement is to recognize that you must use the correct marketing strategy when it comes to video sharing, if you are to maximize your marketing results. The following discussion will reveal five important marketing strategies concerning video content. You're urged to consider this information and certainly add marketing with video to your toolbox if you haven't already done this.





1. Become Effective In Editing Videos





By using various editing features, you should make sure that you edit your videos correctly if you want to create a statement with your video content. To have an effective video sharing website, editing is an essential part of the entire video creation process. You'll be able to study information designed to train people on various creative techniques and certainly learn from watching other videos. If you're producing your videos personally, you will have to learn the process through practice in order to be effective. Ultimately, even when you get a reasonable amount of traffic viewing your videos, the important thing is to leave the viewer with a decent impression.





2. Make Use Of The Video Sharing Platforms





Using video has become the foremost technique to share information on the web and signifies an important element in regards to the internet. Youtube has afforded one the opportunity to share video content relatively easily. It was not to long ago this concept was fairly hard to accomplish. Considering the fact that video content can reach numerous people with dramatic impact, if you're in the process of attempting an online advertising campaign, you should know of the significance of these video sharing platforms.





3. Use Key Phrases Inside Your Title





It is necessary that the primary keyword connected with a given video be placed within the title. The reason behind this is that video sharing sites have their own evaluation system for video content. In as much that you'll be optimizing your video for internet search engine and traffic reasons, it's useless to give your video a title that does not include a helpful tag or keyword. This is definitely your most important marketing strategy. To be able to figure out how well a specific video is ranked, different factors are weighed by video sharing sites in reference to the ranking process. Due to this, it's vital that you incorporate your keyword in the title and label your video correctly. The URL extension for the video should be the file title. Ultimately, this method will help you and it is the standard method used by people who already know about it.





4. Join Groups Associated With Your Niche





You should join whatever groups that represent your niche and be an active participant, considering the fact that video sharing sites like Youtube target all of them. Be recognized in your group and make valuable contributions. As you become more visible, you'll have the ability to eventually place your website's link within the video signature before posting it. Individuals will note that you're supplying valuable content and start regarding you as a positive contributor. Basically you'll quickly gain their trust and they'll become more inclined to click on your link. This method is much like how forums and discussion boards function, except within this situation the focus is video content.





5. Increase Your Viewing Audience Through Marketing





Generally you do not experience a scenario where individuals flock to view your video the moment it has been published, but from time to time this may occur. Considering the fact that this will happen sometimes, means that you ought to prepare your videos for a wide audience. In the general scheme of marketing with video, the methods used are a crucial component. Video sharing sites like YouTube are the norm in terms of merely reaching a viewing audience, but instead of simply relying on that facet, it is vital that you create an online marketing strategy regarding your video content. Nonetheless, you certainly should use all the internet sites that provide a platform for videos. Your ultimate objective is to have your video content seen by as many specific prospects as possible. Using the social network sites provides you with a platform to leverage this exposure. As the audiences increase, so will the visits aimed at your website, and ultimately your sales. A noted consequence in regards to marketing with video is the fact that when your video becomes popular in your niche, there's an inclination for it to go viral which is what you would like to see in any case!





In summary, it ought to be readily apparent that marketing with video, if used effectively, can generate a lot of traffic aimed at your website. Should you adopt these marketing methods you'll have the ability to attract prospects to your site through your video content, enjoy conversions or sales, and overall, maximize your internet-based business!


How Is Video Marketing Profitable For Your Business?




You must have heard about Video Marketing and how it can be extremely beneficial for your business, if used in the right way. However, most people tend to not employ this profitable advertising strategy due to the fact that they are unable to shoot videos which can actually convince the potential customers of their merit. This definitely cannot pose as a hurdle in the success of your business and you can always hire professionals for making a video so as to advertise your business. In fact, there are Internet marketing companies which actually design a video marketing campaign for your site.





The Internet marketing companies make sure that every medium of advertising is covered and you do not need to specifically invest your time on the marketing of your business. You can use the time in looking over other aspects of your business which definitely helps to save the precious time and is therefore worth every penny you spend on this. The Internet marketing companies ensure that the videos are accessed from mobile phones along with laptops and computers. This manifests the immense reach Video Marketing has and this is extremely beneficial for your business and enhances the sales margin tremendously.





Videos, if made in the correct way, can definitely convince the consumer and win over his trust in you and your business. This is extremely crucial in today's market where, due to the cutthroat competition a number of businesses open and a larger number close down. It is therefore very important to take innovative and creative ideas so as to market your product in the best possible way. Please do not expect just any video that is made by you to enhance the traffic of your site and it is only videos that are made properly can increase your web traffic and eventually your profit margins.





So, in order to make videos that will instantly click with the audience and generate huge amount of web traffic and enhance the profit margins as well, you can definitely higher the professional video making companies. However, before you actually strike a deal with any company, make sure that you do proper background research about the company, as after all the profits and the success of your company is at stake. Last but not the least, I would like to mention that see to it that the video you are planning to use for advertising your business has a personal feel to it as such videos instantly connect with the potential customers, which is extremely profitable for your business.


Benefits Of Video Marketing




Not much long ago, website owners would just rely on textual marketing and articles for promotion of the products and services they offered. But now of course, with the advent of innovative Internet tools and advancement in technology, Video Marketing has become an important medium of marketing on the Internet. The main plus point of video marketing is that one simply has to watch a short clip which is mostly engaging. There are a number of video marketing sites on the Internet and almost all of these websites do find a link to the original sites thereby boosting their traffic and in the long run profits, as well.





The Internet marketers have recently started considering video marketing as a viable option for advertising different products and services as realization has dawned upon them that a well made video can work wonders on the profit margins for any particular business. However, it should be noted that while submitting any video, content agreement is to be established between uploading site and the creator. This promotional weapon has started getting devoured in the market share and statistics show that it is able to actually capture 50% of the market share in Internet marketing.





It is my belief that it is the best form of marketing in this fast paced world as the results associated with video marketing are instant and it just works wonders on the search engine optimization. You can get results, which means visitors on your site, in a matter of hours through a video; while you will have to wait for weeks so as to get the same results through your best article. The accessibility of the videos is another important advantage over articles as videos can be instantly accessed through even a cell phone. Most people do not have the patience to read every line of every article for gaining any information and therefore usually prefer videos.





These are some of the many benefits of Video Marketing and you can easily increase the sales of your business by incorporating video marketing in your marketing strategies. If you are interested in detailed information on this amazing marketing strategy, you can always refer to the Internet as there is lot of stuff on the subject.


Traffic Geyser is Viral Video Marketing and Social bookmarking




Traffic Geyser is a leader in the world of video syndication services. The goal with Traffic Geyser is to leverage the power of video to generate large amounts of traffic to your website. There are plenty of video syndication services (some that are free), but Traffic Geyser is unique in its ability to generate backlinks and buzz in a dynamic way using social bookmarketing, social networks, article site, and blogs. One single video can provide multiple page 1 listings on Google search engine results pages in less than 1 hour (I have done this many times myself!). The interface is fairly easy to use. You can set up video syndication templates to speed up your efforts, too. There are plenty of other built in tools for creating video squeeze pages and even opt-ins. I also use the Traffic Geyser RSS generator to create video RSS feeds for podcasts (even for iTunes). They will host and pay for the video bandwidth of these feeds, included in your subscription fee.





Of course, you need videos for this to work! Making videos with a camcorder, a FLIP, Kodak Z18 or a tool like Camtasia is quite simple (and highly recommended!). Still, there are tools within Traffic Geyser to help you create video content (via the telephone or using a simple powerpoint presentation). The effectiveness of Traffic Geyser has been argued over the past year. I admit that the results are not as unbelieveable as when they first started, but the results are still quite impressive, especially for long tail keywords. They are always adapting their submission process to coincide with new Google algorithms and trends in internet marketing traffic. Traffic Geyser is a monthly service fee, but try it...you should see results well within a month.





In an age where video has become essential in producing highconversion rates for your products and services a powerfulsyndication tool has become a staple in affiliate marketingtools. Notice EzineArticles.com now use video in their posts,even free press release sites such as prlog allow an optionfor video in their content. All this points to video becomingthe preffered method of selling.





The bottom line is.. if you found this video or article, youare experiencing the power of Traffic Geyser.





To get a free trial of Traffic Geyser go to:





For more information and sign up for free trainings visit:


Sunday 21 July 2013

5 Ways To Drive Traffic From Video Marketing




Have you considered using video marketing to drive traffic to your sites, but have been disappointed with the results of your efforts so far?





It may be that you're missing certain elements to the video marketing process that are hampering your results.





Below are 5 tips that will improve your video marketing strategy to allow you to drive that massive traffic you've been expecting:





Tip #1 - Tagging:





Find the most popular videos on the same subject as the video you are submitting, copy down and use the exact same tags.





This ensures that your video has the potential as ranking the same as the similar video, and it will show up in the related videos section of that same popular video.





Tip #2 - Video Length:





It's worthwhile to remember that web users have low attention spans, and are more than ready to click away from your video the moment they get distracted or bored.





So bear this in mind when it comes to video content and length. A 'pithy' video under 2 minutes is far better than a 10 minute lecture.





Tip #3 - Submission Timing:





The usual idea when you have a series of videos is to release and publish one at a time, in an effort to get the viewer to subscribe and return regularly for further content.





The thing is, it is far better to have most or all of your videos submitted at the same time. The reason being is that if the viewer is 'in the zone' for what you have to offer, and is enjoying your video, they are far more likely to click on your other videos listed than come back at another time.





Tip #4 - Optimizing:





Video marketing should be treated like 'bum marketing' when it comes to optimizing for the search engines.





Once you've come up with a list of keywords, check the competition isn't too high, and optimize each video for one particular keyword phrase.





First, the video title should be the actual keyword phrase.





It is also important that the first few words in the video description are the phrase too. Also, depending on the video directory, the listing can be further optimized by naming the video file name (that you uploaded) the keyword phrase.





Tip #5 - Getting ranked:





Remember, web pages need backlinks in order to climb in the search result rankings. It is just the same with videos.





Granted, the video submitted may rank on page one of the search engines for a day or two, but it will soon drop off. This can be disappointing considering the amount of effort you put in to creating the video.





So, in order to make the video 'stick' in the search results, you'll need to build some backlinks to the video page.





You don't need to go too far with the backlinks. Just a few will do. And linking with the anchortext containing the keyword phrase will help immensely. Even a few links from social profiles is enough.





Getting your video ranked in the search results can be a numbers game. Especially with Google, you can never know which directory will get ranked.





It could be that you spend a lot of time submitting a video and optimizing in YouTube, yet it never seems to show up in the search results.





That is where submitting the same video to more than one video site can come in handy. Sometimes a video won't become ranked in the 'serps' with YouTube, but the same video will with VideoJug or another site.





Third party services are available like HeySpread, TubeMogul and Traffic Geyser that submit to many video sites at once. All you have to do is upload your video to the service provider, add the title, description and tags, and hit the submit button.





Not only does this multiply the amount of traffic you'll receive, but it increases the likelihood that the search engines will rank at least one of the sites you submitted to with the keyword phrase it was optimized for.





Use these tips above each time you want to publish a new video, and you're pretty much guaranteed a lot of traffic to your site from your effort.





It will set you apart from 99% of other video marketers, who simply submit there video to YouTube and hope for the best...


Why Select Josh Bartlett's Easy Video Suite




Easy Video Suite - Top Benefits of Video Marketing





You have so many options in reaching out your target clients online. E-books and videos are among of the content submissions techniques which are considered effective. But there are people who cannot resist eye strain from reading on the monitor and thus, they prefer to watch videos. When video marketing is used to deliver information about the products, marketers need to use the software, easy video suite.





Video marketing offers wide array of advantages. Videos are entertaining, clearer and more persuasive. Things are easily explained when there is an accompanying presentation that people will directly see. Videos are said to have audience appeal.





Watching video presentation is easier and better than reading. A few minute video presentation is enough to provide a clear overview about the products and the company.





Those who would like to download videos can have it for free. Anybody can watch it over and over again anytime he wants to. With or without the internet connection, videos can be reviewed. The customers will have enough time to go through the video and to decide whether to buy the product or not.





You will also find video marketing advantageous since it will not cost you so much money. You only need to hire someone who has the excellent voice quality and a software for video creation. Created videos can be produced and marketed in huge quantity.





With the impact that video marketing creates, it is also guaranteed that you will be able to drive more traffic to your website and dramatically increase sales leads. It is easily shared on social media networks too. If the video is of good quality and has caught attention, people will just share it. There are plenty of video submission sites where you can post your videos aside from placing it on the website itself.





These are just some of the important notes to consider with video marketing. These are the most important arguments to prove that indeed, video marketing is effective. But these benefits will never be yours if you have not used the right video software to help you produce high quality videos. This is the fundamental reason why choosing a video software is very crucial.





Easy video suite guarantees to help you best in your video marketing effort. The software provides you the convenience to simply record, edit and publish the videos. You can do more. You can optimize the promotion of those videos and keep track on your advertising results. Your video creation tasks becomes hassle free and marketing is easier. The software has helped plenty of online marketers already. Thus, don't fail to empower your video marketing agenda with this latest software, the easy video suite.


Importance of video marketing in business campaign




The marketing strategy mode can be anything; it does not rely on some particular medium but rather varies from business to business. If you are looking for marketing plan then you can choose any marketing medium such as online marketing, offline marketing, and video campaign etc.





Well, video marketing is not limited only to films and television there is several companies that are using this medium to make presentation to stay ahead in the competition.





Video production is a revolutionary tool and the most effective medium, which is helping many businesses to stay, connected with their customers, which even make them to promote their business-values and reputation through out this type of business campaign.





Well, making video is a professional work and it requires technical knowledge as well as creativity of making a video for campaign. Many businesses choose professional Video production houses to produce videos. Even many companies produce couple of videos, which is used as marketing tool, tutorials, and advertisement for promoting the business and its reputation.



Usually these videos contain the seminar, presentations and similar things that is certainly helpful for promoting business status. So friend, if you are a business person running your own company then video marketing can be even more effective.





Well, it is helpful to hire a video production agency rather than shooting unprofessional videos because video marketing is the process of certain flow which includes concept development, scripting, pre-production, research, editing to development and design and many more other things which can only done by professionals. Hence, it is advisable that - hire professionals to produce a professional video campaign for business promotion.





Video marketing is highly competitive as it is now been chosen by many companies to promote their business values and this mode has been widely used online for making it into viral campaign via various presentation and online tutorials etc.





However, there is business campaign such as Article marketing and SEO can execute business campaign successfully but besides from this video marketing is the only campaign that can help you to gain even more values than time consuming SEO and link building campaign. Hence, if you are looking for such type of progress in your marketing strategy then hire professional video production services for video marketing online. For your brief knowledge - americanvideogroup.com is an award winning marketing/production Company supports you affordable video marketing service with a glance and you can hire them for a successful business campaign.