Monday 14 July 2014
TubeLaunch
Friday 26 July 2013
Video Marketing – 7 Top Reasons For Choosing Video Marketing Over Traditional Advertising
Video marketing is a strategy used by companies to advertise products and services by use of short, appealing and informative videos. They are not only intended to bring awareness about the product or service, but also to persuade potential customers into purchasing the advertised product or service.
People nowadays are more comfortable watching the television or personal computer than reading. This implies that information is effectively disseminated through videos than text.
Below are the 7 top reasons for choosing video marketing over traditional advertising:
1) Video marketing is a proficient way of reaching potential customers as well as marketing your products or services. The use of videos on internet marketing serves as a great solution with an excellent impression on the visitor.
2) Video advertising combines the advantages of the television advertising with interactivity. This makes advertisement more attractive to the web surfer and he or she is more receptive to what is offered.
3) Online video marketing is more cost-effective than regular TV ads. It is less expensive to produce and broadcast and makes customer targeting much easier.
4) A great advantage that video marketing has over the traditional text approach is that videos get to the point faster and waste less time of potential customers. Instead of surfing over several pages to get to the message conveyed, the same can be delivered in a small percentage of that time in a more attractive and exciting manner.
5) A video advertisement may contain a demonstration of a products use. Coupled with a human face and pleasant voice, it captures the web user's attention and transmits your message home.
6) One of the recommended video marketing tips is to use your videos on the first page since first impressions is probably the last one. Make it visible and avoid giving your visitors an excuse to skip it.
7) Finally, give your visitors relevant content or rather provide enough information on the site apart from the videos.
The Future is Video Marketing
7) The Power of Sharing
Marketing is all about reaching an audience, and the internet has given everyone access to a global audience – all interconnected. This is perfect for internet marketers due to the power of "sharing". The boom in social media and online communities like Reddit have created a culture of online sharing where select media can be spread across the world very easily and very, very quickly. What better way to promote and spread a message than get your customers to do it for you?
The growth in online marketing represents a major market opportunity. The world is online and most of us are viewing videos. Video marketing is not just for retailers and ecommerce sites either but anyone with a message to convey. Online videos offer greater engagement and interactivity to a wider audience at a lower cost compared to traditional advertising.
Why are you not using it yet?
The Benefits Of Video Marketing
Video marketing is a relatively new concept in the world of online sales but is fast becoming the Internet entrepreneur's best friend. In this era that seems to be a never ending fight to make ends meet many are looking at new ways to earn an extra income. Affiliate Marketing is becoming popular and the numbers who are discovering the expertise is growing, so how do you push your products to the fore and leave your competitors in your wake?
Creating your websites and blogs using all the right keywords is fine and will get you to a level, possibly to a level greater than you thought possible when you first set out, but relying on chance findings by surfers using the right search engine can soon leave you trailing behind the leading pack. This is where using Video Marketing can transform you from an also ran to a leading contender.
Video has an appeal to your audience. Most of us want to see something before we want to read something. Videos can be used to enhance the consumer experience by educating the viewer about your products or services, by putting the right visuals at the start of the journey to your website can help to build a company brand that will be difficult to forget.
Now you can see the benefits of using videos to promote your website you will need to find the right software. There are many programmes available; some over complicated others too basic. Its all about what you need and what you feel comfortable with, if you cant seem to make your decision its worth looking for software that offer a trial package but these can often have critical elements locked forcing you to purchase the full programme only to find its not the right product for your needs. The alternative is to find a product with a lengthy period that offers you a money back guarantee; this can give you peace of mind that if you don't like what you are using you can move on without incurring a financial loss.
Make an informed decision when looking for your software, make sure you read each products sales pitch carefully, see what they can offer and make sure it suits your needs. Remember that what you are looking for is the ability to create your video with minimal fuss but will still be able to make the viewer sit up and take notice, always remember to make your point early as its easy for viewers to become bored and switch off but above all make it interesting.
The software you choose should be able to not only help create your video but also be able to offer the facility to upload your finished article to websites that specialise in video hosting. For viewers to be able to find your video you need to choose the title carefully, give the viewers enough to make them want to click play but at the same time make sure you leave a little to the imagination to give them the wow factor once they see what you can offer. Finally make sure you show your URL as often as possible, this way it will imbed in the viewers mind and leave them in no doubt as to where to go to find out more.
For little investment you can soon see your outlay reap dividends and push your website up the search engine ladder. By taking the small step into the world of Video Marketing you could be taking a huge stride closer to financial security.
Video Marketing Tips To Help You Succeed At Video Marketing
If you are thinking about becoming a video marketer it is essential that you think about how you will get your site to rank. People love to watch video but your blog will still need some form of written content to ensure it gets picked up by the people you want to read it. So I have come up with some video marketing tips to help you succeed at video marketing.
Create and optimize the title of your video blog post
The most important part of your blog post will be the title so make sure it is optimized with your keywords. Adding a blog post title that says.
This will make you think next time
Is great for raising curiosity for anyone visiting your blog and to encourage them to click to read but it says nothing about what you are trying to get ranked for. In my opinion great blog writing is a mixture of valuable content that includes keywords. It is a combination of keeping readers happy but helping the search engines connect you to those readers through your keywords.
This will make you think about dog training classes next time
Let's the search engines know your video blog post is about dog training classes. Then you include your funny video of a dog who ate a closet full of shoes or something!
It is a simple video marketing tip but a powerful one - ignore your keywords at your peril.
Use a great thumbnail image
This is especially important if you make videos of you talking to your audience. There is nothing worse than seeing a video with your eyes half closed and your mouth open in mid sentence! Believe me.... I know :)
Using a great thumbnail image or a title page on the front of your video will help you avoid that. Video thumbnails also help to highlight your video so use a great image and use one relevant to your topic whenever possible.
You can download a great video thumbnail maker here
Think about how long you want your video to be
A video that runs for 3-4 minutes is a good length. I am no video marketing expert but I have read enough and made enough of my own videos to have some idea of what people watch and what they don't. Ultimately if your video is helping people it could be 30 minutes long and they will watch it - but for the majority of your videos keep them short and remember most of us have a short attention span :)
Planning your video in advance is a great video marketing tip and I have read blog posts where the writer encourages a person to stop and think about what you want to say in their video so I am writing it here but as I don't recommend what I don't do I can only mention it!
I like being spontaneous and having no idea about what I am about to say. Maybe it is because I am a speaker. In my Toastmater sessions I was always told to plan ahead but I would just go up and decide what I was going to say when I got on stage. Sometimes it worked out great and other times not so great! So go ahead and plan out your video if you think that makes sense to you. I plan just about everything else in life so it makes sense to me. It is just not something I ever do!
Include a call to action and your blog url
Whenever possible add a call to action to your video. Tell people what they need to do next whether it is visiting your site or registering to receive a free gift or maybe you made a video demonstration and you want them to go buy the product. Whatever the reason for you video give people something to do next. When I first made videos I added a url at the beginning and end. Now I will bring up a domain url while the video is playing fading it in and out. You decide when are where you want to put your domain name just remember to include it.
Video marketing is great fun when you get into it and I hope these video marketing tips helped. It is a time consuming activity but well worth it. The more videos you make the quicker you become at making them. Have fun with them and don't get too fussy about how they look - some of the best viewed videos are not the snazzy professional ones but the one made ones without great lighting and video effects! I am not suggesting you make unprofessional content, just hinting at the fact that waiting for your skills to be perfect could hinder you from getting started so don't let it.
Do you have any video marketing tips to add? Any questions, comments or suggestions about this post? I would love to hear them.
Thursday 25 July 2013
Enhance The Profit Margins Of Business With Video Marketing
Video Marketing is becoming more and more popular every day in the advertising sector. Statistics show that most people tend to prefer watching videos than reading articles on the same subject. Video marketing is especially considered as a viable technique of marketing for your business on the Internet because of the accessibility. Also, it is possible for anyone and everyone to understand these videos regardless of their age and gender. Also, due to the advancement in technology, you can easily view the videos from your mobile phones from anywhere at any given point of time and you do not need a laptop or PC for the same. Therefore, an immense reach is an important benefit of video marketing.
Also, the impact of a video on a consumer is immediate and therefore you can get instant results through this advertising technique. When a salesman or the owner of the website actually informs the consumers about their particular product or service, a personal bond is immediately formed between the consumer and the salesman. Therefore, the consumer tends to trust the salesman and opt for the particular service or product if the video is good. You could definitely cash in on video marketing as there is still confusion about its effectiveness, which is just baseless.
I believe that video marketing is the perfect approach to promoting your viewers, services and products on the Internet to the whole world as you actually get to convince and interact with your potential customers. Its effects are far more instantaneous and effective than any other promotion medium like article marketing or e-mail marketing. However, you should ensure that the video is effective in conveying your message to your consumers and convincing them of your credibility and usability. You must not take for granted that any and every video will result in a high in your sales and profit margins and it is only well made videos which help to strike the cord with the potential customers.
Video Marketing has undeniably revolutionized the complete marketing scenario and is becoming increasingly popular as an effective and successful marketing technique. You can definitely get more information about the same on Internet as there are a number of sites offering information on the subject. I suggest that you should definitely opt for it, if you wish to maximize the sales and profits of your business and reach great heights of success in life.
Successful Internet Marketing Video Tips
Getting ready to start an internet marketing video campaign? Reports say by simply adding video to your marketing mix you can increase the number of leads and sales by 30% or more. Which is pretty impressive. Even better, getting your mpegs to rank on the search engines can significantly raise traffic to your website and when you blend this with increase sale conversions - you have sorcery. Internet marketing video wizardry.
Benefits of Internet Marketing Video
Video marketing is one of the most useful way to build your brand while also driving carefully targeted traffic to your site. And studies have show most businesses enjoy a 30 percent increase in sales and lead generation when using video. So getting as much exposure as feasible for your product or service by making an internet video marketing campaign is not just a smart idea, it's a great idea.
Even if you have not went into the video marketing arena before, it is definitely worth the time and effort needed to become involved. Think about it. Google currently gets the biggest number of visitors a month. Facebook follows by a very close second and Youtube ranks three. People like to watch video and it's been estimated that virtually 50% of all internet searches now begin on Youtube.
So embrace the opportunity. Video isn't going away anytime soon and, in fact , it is estimated video use will increase to a full ninety percent of web interactions by the end of 2013. So internet marketing video is a swift-moving train and you actually don't dismal to get left behind sitting at the station. Put a fair effort into video marketing you'll totally be impressed with your results.
Boosted Internet Marketing Video
A fast glance at the numbers of videos shared on the Internet these days will give you a clear picture worth 1,000 words. But take some time to also notice the amount of times these videos are viewed and shared and tweeted and re-tweeted and you'll start getting excited. There is big potential for you to take advantage of video marketing and the best time to get started is now.
Competition in the internet marketing video arena is increase exponentially. This means if you are not already using video marketing now then you'll be leaving money on the table in the long term. The target is to get in and learn how to outpace and outproduce the competition. Make it a point to leave them in the dust for once.
Measure and Track Results
You can do this by measuring results. Track each video you produce, host and promote. Add tracking codes to the links back to your web pages. Add tracking codes to your web pages and calls to action. Measure traffic, video video view and conversions. Also seek to track the amount of times your mpgs get shared. Then crunch the numbers and test various approaches to enhance results. Remember, you can only improve that which can often be measured.
Internet marketing video offers you something you will not find with the other sorts of internet marketing techniques. Done properly you can increase your brand, ramp up traffic, increase leads and raise sales. So what are you waiting for. Get in front of the camera and make amazing things happen.